By IQnewswire 
There are millions of brands operating in the market, and each offers a wide range of unique products. The purpose all of them have is to grab the attention of buyers and boost sales. If you also work in the retail sector, then you must be aware of how tough things are at the moment for brands. To make your products irresistible for shoppers, you need to work on their quality and packaging. The packaging of a product has multiple uses; it keeps the product safe, makes it look attractive, and helps build your brand’s image.
When it comes to impactful packaging, custom printed window boxes are quite popular among brands due to their amazing features. A window box on its own is quite helpful in drawing buyers towards you, but when you use textured designs in them, things go to a whole new level. Textured designs add a tactile touch to the box and appeal to human psychology while inspiring them to check out the product.
If you don’t know what textured designs can do for you, don’t worry. This guide explains the top 7 reasons why brands should consider using them in their window packaging boxes.
What are Custom Window Boxes?
Before delving into the details of the importance of textured designs, let us talk about what custom window boxes are. These containers are made with a window in their design, allowing the buyer to see what’s inside without opening the package. For instance, a toy brand can use these boxes to let children spot their favorite toy in stores. So, these boxes perform two roles: grab the attention of the buyer and let them see the product before making a purchase.
Why Adding Texture to Window Boxes is a Great Idea?
1. Give a Catchy Look to the Box
Textured designs in packaging make the box look appealing. When brands add texture to their boxes, it adds a different feel to the box. For instance, when a customer touches a box with a smooth surface, he instantly gets a premium feel about the product inside. Whereas, if the texture is bumpy, it will not appeal to the buyer. Moreover, if you deal in luxury products, a smooth box will not suffice. You will need to add a velvety texture to the packaging that will make your products look even fancier and pricier. Looking at the look of the box, people will not hesitate to pay a little more for your products.
2. Helps a Brand Stand Out
In the retail market, there might be a large number of products like yours. Then how would you make your items stand out on the shelves? The answer is simple: by using textured designs on your packaging boxes. These elements make a box look unique and different, drawing more people to a brand. When your box has a texture, it will be easily noticed by the buyers. They would like to have a closer look at your offering, increasing the chances of your product being picked up and added to the cart.
3. Improves Box Durability
Textured designs improve the durability of the box. This is a popular reason that compels brands to go for this feature. Special methods like embossing, debossing, and spot UV are used to add texture to the box, making the box stronger. These elements create raised or indented patterns on the box that help it stay sturdy and stand the test of time. Moreover, when a packaging box is made out of a strong material and has a good texture, it has fewer chances of getting damaged during transit or storage. This means that the product will remain in the right condition as it reaches the customer. When the buyer sees that the box looks good and durable, it will make him happy and build his trust in your brand.
4. Gives Out Brand’s Message
Custom window boxes look unique with textures. Brands can choose any type of texture, like rough, smooth, bumpy, or soft, as per their image and offerings. Each of these textures looks appealing and gives a different feel to the box. For example, if you are a brand that deals in herbal products, creating a rough texture on your box can give out your brand’s message loudly. It will make your package look rustic and natural, aligning well with your mission and goal. However, if you are an advocate of minimalism, you can add smooth textures to your boxes, making them look clean and modern.
5. Adds Personality to the Box
Every product has its own charm and aura, and packaging is a great way to show that. Textures in packaging help brands add a personal touch to the window box, making it match the style of their product. Suppose you are a candle brand that sells fancy candles. In that case, your packaging needs to showcase your product’s charm and elegance. You can opt for a smooth texture for your boxes to make your product look elegant. On the other hand, a toy brand might want to choose a fun and bumpy texture that makes their boxes look playful and exciting.
6. Helps with Branding
In custom window boxes, textures are a great way to help with your brand’s identity. When your customers see your product in a textured box, they will soon start to link that texture with your brand. As time passes, people will start to recognize your brand not only by your logo but also by the feel of your packaging. There are many brands that people recognize just because of the quality of their packaging. The most famous one is Apple, whose sleek and smooth packaging gives a modern and premium feel to their products. So, if you also use textured designs in your window packaging boxes, you can create a memorable brand identity that is sure to make your products stand out.
7. Fun for Customers
People are drawn to such things that not only appeal to their sight but stir all their senses. Brands can use this technique in their packaging to attract more clients. They need to add a unique texture to their boxes that makes the shopping experience fun and exciting for the buyers. Imagine a child picking up your brand’s toy box and feeling its bumpy yet soft texture; it will urge him to explore the box even more and take it home. Texture is a great way to add an interactive element to the packaging. Customers remember such brands that engage their senses through their packaging, leading to more sales and repeated buyers.
Wrap Up
To sum up the above discussion, texture is a great way to make your packaging appealing, unique, and memorable. It can make your custom window boxes stand out, improve their durability, and create a premium look. Textured designs also help in branding and creating an exciting customer experience. So, next time you design the packaging of your product and find yourself in a state of confusion regarding the right texture, reach out to Packaging Mania. It is a leading packaging supplier in the USA, known for creating memorable designs for custom packaging boxes regardless of the industry.